The Future of Beef
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Earlier this month Farm Journal introduced The Future of Beef Show. Episodes are now available on Farm Journal TV, Farm Journal’s YouTube channel, and Farm Journal NOW. The first episodes debuted on June 17.
Connecting people and ideas while shaping the future of the cattle industry, The Future of Beef Show is a video podcast hosted by Jim Johnson of Brands and Barbed Wire along with Ian Wheal, CEO and founder of Breedr, and Jessica Sperber, University of Nebraska feedlot specialist. Together with an inspiring lineup of guests, they share stories from the forefront of modern beef production and show how technology and data can make all the difference while staying true to the values that define the beef industry.
The podcasts are also partnering with Drovers magazine. “This partnership brings our shared vision for the future of American beef to the largest stage,” Wheal said. “Their deep trust with producers and commitment to progress make them the perfect media partner for The Future of Beef Show.”
Backed by Farm Journal’s tradition and massive reach throughout agriculture audiences, Drovers’ robust digital, print, and broadcast footprint provides the beef industry with news, analysis and insights. Established in 1873 as the Chicago Daily Drovers Journal, it is recognized as the nation’s oldest livestock publication and media brand.
“What excites me most about this partnership is the chance to reach more cattle producers who care deeply about doing things better—for their animals, their land and their bottom line,” Johnson said. “Drovers gives us a bigger megaphone to share real-world stories and tools that can help every operation thrive.”
Drovers’ comprehensive coverage of the beef industry includes market trends, production practices, health and nutrition, technology, and policy developments. Drovers’ mission is to help ensure a thriving and efficient beef industry for generations to come.
Episodes currently available on Farm Journal's video platforms include these:
Episode 1: A New Era of Connected Beef. Lamar Steiger, co-owner of the 808 Ranch and Ranch to Retail, shares his insights on where the industry is headed and what it means for producers.
Episode 2: Individual Animal Management; Beating the Bell Curve. John Schroeder, general manager of Darr Feedlot in Cozad, Nebraska, shares his insights on optimizing a cow herd beyond the averages.
Episode 3: Genetics – The Foundation for Consistent, High-Quality Beef. Troy Marshall, American Angus Association director of commercial industry relations, explores how genetics can help producers make smarter breeding decisions and maximize herd potential.
Episode 4: Genomics – Unlocking the Potential of Your Herd. Nick Jorgensen, CEO of Jorgensen Land & Cattle, discusses how genetic selection drives profitability and consistency in beef production.
Episode 5: Succession with Alan Hojer. Alan Hojer, a long-time ranch succession expert who has helped hundreds of families, tackles one of the toughest transitions in agriculture–passing the ranch to the next generation. This episode shares hard-earned insights on why so many ranchers avoid planning, talks about what gets in the way of productive conversations, and how to turn tension into trust at the kitchen table.
Learn more about The Future of Beef Show at FutureofBeef.com