New Ag Ad Analytics Tool

Farm Journal has launched a new ad insights tool, designed specifically for agrimarketers who want to measure, optimize and prove the impact of every digital dollar. As digital budgets grow and audience attention fragments across channels, agrimarketers need more than siloed reports—they need a single view of what is working and what is not. This tool delivers that clarity, providing a unified, real-time analytics resource that connects all major platforms and ad formats in one place.

How It Works

Agrimarketers face increasing complexity in campaign management, measurement and optimization. This new system – Unified Analytics Command Center for Modern Agrimarketing – answers this challenge by delivering a single, holistic dashboard that spans programmatic and endemic advertising, including display, social, native, CTV, video, digital-out-of-home, connected audio, email and text messaging. The tool is integrated with all leading platforms including Google Ads, Facebook, YouTube, TikTok, Snapchat, LinkedIn, The Trade Desk, Simplifi, StackAdapt and Google DV360.

Farm Journal’s ad insights tool, with its advanced metrics and benchmarking, delivers true performance measurement by moving beyond traditional CTR-driven reporting, including reach, frequency, engagement, video completion and content consumption metrics, so that marketers can identify what truly resonates with high-value producer audiences. Benchmarking tools compare reach, frequency and performance against industry standards to help agrimarketers make informed decisions on segmentation, creative and channel mix.  

Navigate Multichannel Ag Campaigns

Whether an ad budget is in the millions or in the thousands of dollars, agrimarketers often face difficult choices about segmentation, reach and frequency. This tool empowers users to optimize budget allocation for maximum impact with performance benchmarks by audience size, geography and crop/livestock categories. Marketers can make data-driven decisions on new tactics, such as CTV and connected audio, with clear ROI comparisons.

Strategic Leap for the Ag Industry

“In today’s digital landscape, agrimarketers need more than just data; they need insight, context and confidence,” says Prescott Shibles, Farm Journal CEO. “This ad insights tool delivers measurable value, transparency and performance benchmarks in ways the industry has never had before.” Farm Journal’s ad insights tool is available at no charge to all agencies, marketers and consultants who are ready to accelerate their growth and maximize the impact of every dollar spent.